Critical Section


immediate gratification

Monday,  12/09/13  01:31 PM

instant gratificationI'm just thinking about the importance of immediate gratification in meeting customer needs.  This is unquestionable the key driver behind the recent disruptive technologies which upended media businesses such as music (iTunes/iPod), video (Netflix/settop boxes), and books (Kindle).

This is most definitely a key value for visual search: take a picture, do a search!  What could be faster?

Any business contemplating an emerging market has to figure out how to drive adoption, and immediate gratification is a key aspect of this.  Imagine you're selling washing machines to people doing their laundry by beating clothes in the river.  The key value isn't that they no longer have to visit the river, it's that their clothes can be clean sooner.

I think immediate gratification is part of why 3D printers have become so popular.  But it takes the whole ecosystem; without Thingiverse's 1,000s of readily downloadable and printable designs, it wouldn't have that aspect.  Based on this I predict the 3Doodler will not be as successful (it takes practice and work to make something interesting). 

Who knows ... perhaps immediate gratification even lies behind many social changes.

Home
Archive
'13   '12   '11
'10   '09   '08
'07   '06   '05
'04   '03   all
About Me
W=UH
Email
RSS   OPML

Greatest Hits
Correlation vs. Causality
The Tyranny of Email
Unnatural Selection
Lying
Aperio's Mission = Automating Pathology
On Blame
Try, or Try Not
Books and Wine
Emergent Properties
God and Beauty
Moving Mount Fuji The Nest Rock 'n Roll
IQ and Populations
Are You a Bright?
Adding Value
Confidence
The Joy of Craftsmanship
The Emperor's New Code
Toy Story
The Return of the King
Religion vs IQ
In the Wet
the big day
solving bongard problems
visiting Titan
unintelligent design
Shorthorn
the nuclear option
second gear
On the Persistence of Bad Design...
Texas chili cookoff
the inflection point
almost famous design and stochastic debugging
may I take your order?
paper art
triple double
New Yorker covers
Death Rider! (da da dum)
how did I get here (Mt.Whitney)?
the Law of Significance
Holiday Inn
Daniel Jacoby's photographs
in praise of paddle shifting
the first bird
Gödel Escher Bach: Birthday Cantatatata
shining a light
Father's Day (in pictures)
your cat for my car
discovering the third quadrant
Jobsnotes of note
world population map
no joy in Baker
introducing eyesFinder