Critical Section

Weighting Links

Sunday,  02/16/03  09:21 AM



Now that you’ve bought Pyra, you’re in a perfect position to make a slight but powerful enhancement to the HTML spec.  You should support <A HREF= WEIGHT=>.  The [optional] weight= attribute of links is ignored by browsers, but is used by search engine spiders like yours to determine the relevance of a link.  Positive weights from 1-9 mean “This content is related to this link”, with the value connoting the degree of relevance (1 means “this content is very slightly related to this link”, 9 means “this content is completely related to this link”).  Zero values mean “This link doesn’t have anything to do with this content”.  A value of -1 means “This content relates to the opposite of this link”.  The default would be +5.


Check out <A HREF=>Google</A>, a great search engine.  (Default=+5)
I just read that <A HREF= WEIGHT=9>Google</A> bought Pyra.
The word <A HREF= WEIGHT=2>Google</A> means a really big number.
Turns out <A HREF= WEIGHT=0>Google</A> is not a pipe.
Remember that <A HREF= WEIGHT=0>Critical Section</A> is not Google.
I think <A HREF= WEIGHT=-1>Google</A> isn’t a dictionary.

This idea can be extended to images not in a link (images in a link use the weight of the link).  Examples:

A great search engine: <IMG SRC=>  (Default=+5)
The Google logo is: <IMG SRC= WEIGHT=9>
This logo changes on holidays: <IMG SRC= WEIGHT=2>
This is not a pipe: <IMG SRC= WEIGHT=0>
Not the Google logo: <IMG SRC= WEIGHT=0>
This logo is not gaudy: <IMG SRC= WEIGHT=0>

You could support this unilaterally, and with your support the meme takes off.  Pyra could make it available in their ‘blogging tools, reinforcing the meme. 

Perhaps other blogosphere leaders like Userland would pick this up, too.  What do you think?


Ole Eichhorn
CTO, Aperio Technologies -
(650) 814-9620 cell


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